Marketing & Campaign Executive at MCD Productions
The Company
MCD Productions is the leading promoter and provider of live music and entertainment events in Ireland.
Consistently ranked amongst the top 15 promoters in the world by the internationally renowned trade magazine Pollstar, MCD promotes events with capacities ranging from 200 to 80,000 across the island of Ireland. Promoting the best in home grown talent, and working with a host of internationally renowned artists, MCD also promotes annual music festivals such as Longitude.
The Role
MCD Productions is currently inviting applications from passionate individuals who are determined to do great work in delivering exceptional campaigns – resulting in sold out venues and an unforgettable two hours of magic.
Working with MCD’s Promoters, Digital, PR and Creative teams, the position of Marketing & Campaign Executive exists as a pivotal support role in ensuring the effective and professional promotion of acts and artists across music, theatre, comedy, family attractions and exhibitions.
You will be responsible for creating and delivering innovative and effective marketing campaigns, as well as contributing to creative meetings and the entertainment proposition to optimise ticket sales and continually improve the way we promote shows.
This is a key and exciting position which is critical to everything that MCD promotes.
The Person
The ideal candidate will have:
- A passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions mean to different audiences, and what motivates consumer behaviour around live events
- Marketing/campaign/product/project management experience with either an agency or for a major event(s) company
- An ability to manage multiple projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment with evidence of commercial accountability
- Excellent knowledge of the campaign briefing process
- Excellent experience working across all media channels plus a proven track record of delivering online media (including Search Engine Marketing, Pay Per Click, email and social)
Core Responsibilities
The successful candidate will be responsible for:
- Contributing to the creative development and successful implementation of MCD’s integrated marketing strategy
- Defining campaign objectives and creating/delivering innovative and effective campaigns to optimise ticket sales and promote shows
- Supporting colleagues in Marketing, the Digital Marketing Department and across MCD in implementing integrated strategies with a particular focus on digital marketing
- Working with our agencies and in-house creative teams to produce compelling campaigns
- Working with venues, commercial and media partners to optimise exposure/achieve goals
- Engaging with MCD’s PR, Creative, Social and Digital teams to ensure that campaigns are supported effectively, across different platforms and channels
- Measuring campaign performance and RoI to improve and power future campaigns
- Proposing creative recommendations, based on audience preferences/demographics and campaign performance, to improve marketing and campaign outcomes
You will support a dynamic team in delivering professional campaigns against ambitious timelines
Skill & Knowledge Requirements
- A proven track record in the development, delivery and tracking of integrated campaigns
- Experience in content creation – including in digital and social media
- A qualification in Marketing (or a similar discipline)
- Passion for understanding the consumer, for what music, theatre, comedy, family attractions and exhibitions means to different audiences and what motivates consumer behaviour around live events
- Marketing/campaign/product/project management experience with either an agency or for a major event(s) company
- Ability to manage multiple projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment with evidence of commercial accountability
- Excellent knowledge of the campaign briefing process
- Excellent experience working across all media channels plus a proven track record of delivering online media (including Search Engine Marketing, Pay Per Click, email and social)
- Strong time management and task prioritisation abilities
- Flexibility, resourcefulness and a high level of creativity
- Excellent written and oral communication skills
- Natural interpersonal and communicative abilities
- Strong organisation and project management skills/experience
Applications please to: hr@mcd.ie
MCD Productions is an equal opportunities employer
